Channel 4 and IMG commissioned Jam to create title sequence for BDO Lakeside Darts competition coverage

Matt Birkinshaw, motion designer, couldn’t wait to get stuck into designing the new title sequence for the BDO Lakeside Darts coverage: "The sequence is heavily influenced by the Captain America 'The Winter Soldier' titles in its silhouetted, stylised character approach.

A theme we thought appropriate for the call to arms of the worlds best darts players, gathered together from all 9 regions of the BDO for this prestigious event.

A fast-paced, impactful sequence highlighting some of the biggest hitters in darts seemed the perfect start for darts in its new home on Channel 4.”  

And not a sticky beer mat in sight!